Wednesday, March 23, 2011

Your Public Persona


Your Public Persona

            I know that, when Harmonica Joe’s Reluctant Bride is released, I will need to promote it by visiting blogs, doing interviews, posting on Facebook, maybe a Tweet or two and announcing its release on the loops.  I will be on my best behavior,  We all know how important it is to be pleasant and forthright without coming off seeming arrogant or aloof but what may escape us from time to time is that our behavior, attitude and acknowledgement show up every time we enter the social media.
            When other authors blog or post excerpts, do you acknowledge them or comment on their work or their blog?  When someone compliments you, do you thank him or her?  Sometimes readers and other authors have questions about your writing habits, your work or your opinion on a given subject.  In cyber space, it’s easy to ignore them if you’re in a hurry or you don’t think it’s important.  You can always say you didn’t notice that message or you were busy and meant to come back later but forgot. 
            We are our own ambassadors and publicists.  The impression we leave by our words or lack thereof will be remembered.  If you show distain or make a snarky remark, it’s there forever and so is the impression you leave.  We all have bad days.  Day jobs can be hazardous to your emotional and mental health.  Families can be relentlessly demanding.  Emergencies and health issues happen regardless of our plans or wishes.  However, just like TV and movie personalities, we have to stand guard over the things we say when we’re involved in the social network.  It is evident from what we’ve witnessed from some personalities that it is quite possible to be your own worst enemy when you say something you can’t take back or you ignore someone who just might be your next avid fan.
            The cyber world is a huge arena with the power to help you increase your fan base and make sales or it can destroy your public image and your reputation.  It all depends on you and the persona you want to portray to the public.  Now go, Grasshopper, make friends, increase your sales and get a standing ovation from your fans.  Yoda has spoken.
           

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